Aquinnah Headwaters.
We crafted a culturally grounded brand identity and launch strategy for Aquinnah Headwaters: A Source of Healing and Restoration, dedicated to the healing and safety of Native women. This visual storytelling empowers Kinship Heals to secure the vital support needed to foster restoration and end violence on ancestral lands.
$2.5M
4
Aquinnah Headwaters
Aquinnah Headwaters: A Source of Healing & Restoration is a the healing place that Kinship Heals is designing to be built on ancestral Wampanoag land which the organization has purchased on Martha's Vineyard. It will extend the organization’s mission to end violence and foster healing in Native communities by providing a safe, restorative space for women and children to heal, learn, and rebuild their lives. This project embodies Kinship Heals’ commitment to creating spaces where cultural connection and holistic support come together for lasting change.
Kinship Heals came to us as they prepared to announce the launch of the Aquinnah Headwaters, seeking a suite of brand materials that would capture its purpose and spirit and help share this next chapter of their healing work with the world.
Our solutions
Drawing inspiration from the headwaters located on the property and sweetgrass for its healing properties, we created a custom "sister" illustration that complemented the existing Kinship Heals brand. This illustration was transformed into a complete logo package including vectorized artwork, wordmarks, and badges.
To support the launch of the brand and expand donor engagement, we strategized and produced a h video optimized in three sizes for website, social media, and newsletter distribution. We also drafted a press release and distributed an e-blast to reach key audiences. Finally, we designed and launched a dedicated Aquinnah Headwaters webpage on the Kinship Heals website — creating a cohesive digital presence that would introduce this healing space to the world.
The payoff
With a complete brand identity and launch materials in place, Kinship Heals now has cohesive tools to share the Aquinnah Headwaters story across multiple platforms and audiences.
The culturally grounded visuals and clear messaging help them attract donors, partners, and community support essential to advancing work on this healing space. By effectively communicating the significance and beauty of this project, we've helped amplify their reach and strengthen their ability to provide safe, restorative care for Native women seeking to heal and rebuild their lives.
OMG Buffalo Hunt Animation
