Design vs. Pizza.
Our process, reimagined.
Onboarding
We complete the final product. Any additional changes past this point are billed hourly and at our discretion/availability.
Your pizza is on your table, exactly as you have requested. You eat it, and your meal is over. If you want a new or different meal, then you'll be charged for that according to the menu.
We've put your leftovers in a takeout container, as the restaurant is now closing for the night.

Contracting
If you wish to go ahead with us, you review and accept the proposal, which includes a detailed work plan outlining how we will reach our collective goals. Subsequently, you sign a contract and pay a deposit. This locks in our services.
You place your order with the server, and it’s sent to the kitchen.

Discovery
We issue a discovery survey to find out the best approach to take to your project, your design and writing preferences, and your communication goals.
You and your server discuss any concerns, needs, or wants you might have for your dining experience.

Strategic work
With the information gathered during the discovery session, our strategists put their heads together to develop an approach aligned with your goals.
Think of this step as the chef meticulously preparing the recipe for your pizza, ensuring the ingredients and flavours align with your preferences.

Direction
We review or create writing and visual style guides to ensure consistency. You sign off on, or request edits to, the style guide(s).
The waiter uncorks the wine you’ve brought from home, or you order a bottle of house wine. If it's house wine, you taste the wine and approve, or ask for a different bottle.

Drafting
We begin writing/editing, designing, and/or developing, meeting weekly targets and providing weekly reports. You provide any contracted deliverables.
Your meal is being prepared, and the waiter checks in from time to time to let you know how it’s progressing.

Review
We deliver the first draft of the project. You review carefully and request any edits.
The pizza is brought to your table. You inspect it and let the server know if you need any ground pepper, parmesan, chilis, etc.

Editing
We implement your edit requests,* completing draft 02 of the project.
You review draft 02 carefully and request any final edits.
*We include two rounds of standard editing at no extra cost; substantive edits beyond this may incur an additional cost.
You inspect your pizza and the waiter brings what you asked for from a list of complimentary items (Parmesan cheese, pepper, chilis, oil, etc.). If you ask to replace existing toppings with completely different toppings, you may be charged for the chef to re-top the pizza.
Similarly, if you want a completely different pizza, you will be charged for a new one.

Delivery
We complete the final product. Any additional changes past this point are billed hourly and at our discretion/availability.
Your pizza is on your table, exactly as you have requested. You eat it, and your meal is over. If you want a new or different meal, then you’ll be charged for that according to the menu.
We’ve put your leftovers in a takeout container, as the restaurant is now closing for the night.

Onboarding
We complete the final product. Any additional changes past this point are billed hourly and at our discretion/availability.
Your pizza is on your table, exactly as you have requested. You eat it, and your meal is over. If you want a new or different meal, then you'll be charged for that according to the menu.
We've put your leftovers in a takeout container, as the restaurant is now closing for the night.

Contracting
If you wish to go ahead with us, you review and accept the proposal, which includes a detailed work plan outlining how we will reach our collective goals. Subsequently, you sign a contract and pay a deposit. This locks in our services.
You place your order with the server, and it’s sent to the kitchen.

Discovery
We issue a discovery survey to find out the best approach to take to your project, your design and writing preferences, and your communication goals.
You and your server discuss any concerns, needs, or wants you might have for your dining experience.

Strategic work
With the information gathered during the discovery session, our strategists put their heads together to develop an approach aligned with your goals.
Think of this step as the chef meticulously preparing the recipe for your pizza, ensuring the ingredients and flavours align with your preferences.

Direction
We review or create writing and visual style guides to ensure consistency. You sign off on, or request edits to, the style guide(s).
The waiter uncorks the wine you’ve brought from home, or you order a bottle of house wine. If it's house wine, you taste the wine and approve, or ask for a different bottle.

Drafting
We begin writing/editing, designing, and/or developing, meeting weekly targets and providing weekly reports. You provide any contracted deliverables.
Your meal is being prepared, and the waiter checks in from time to time to let you know how it’s progressing.

Review
We deliver the first draft of the project. You review carefully and request any edits.
The pizza is brought to your table. You inspect it and let the server know if you need any ground pepper, parmesan, chilis, etc.

Editing
We implement your edit requests,* completing draft 02 of the project.
You review draft 02 carefully and request any final edits.
*We include two rounds of standard editing at no extra cost; substantive edits beyond this may incur an additional cost.
You inspect your pizza and the waiter brings what you asked for from a list of complimentary items (Parmesan cheese, pepper, chilis, oil, etc.). If you ask to replace existing toppings with completely different toppings, you may be charged for the chef to re-top the pizza.
Similarly, if you want a completely different pizza, you will be charged for a new one.

Delivery
We complete the final product. Any additional changes past this point are billed hourly and at our discretion/availability.
Your pizza is on your table, exactly as you have requested. You eat it, and your meal is over. If you want a new or different meal, then you’ll be charged for that according to the menu.
We’ve put your leftovers in a takeout container, as the restaurant is now closing for the night.












Don't just take our word for it…









