Stories That Move,
Communication
That Connects.



Empathy Stimulation™
Empathy Stimulation is Beacon’s approach to creating an emotional connection that inspires engagement, trust, and action. By combining compelling visual language, human-centred storytelling, and intuitive user experiences, we help nonprofits, NGOs, and government agencies transform passive viewers into committed supporters, and guide audiences seamlessly from first impression to action.
Visual Language
ATTRACTION • DESIRE • ALIGNMENT
Through visual language we not only attract but also emotionally connect with your target audiences. By tailoring all elements of designto the values and interests of your audience, we create an immediate, instinctive response that says, “This is something I want to understand, act on, and support.”
Content
STORYTELLING • RESULTS • EVIDENCE • TRANSPARENCY
Storytelling is central to content creation, because people relate to stories more than facts alone. We develop and convey stories of the individuals and communities that benefit from your work; incorporate evidence to highlight positive action and outcomes; and use real-life, relatable examples to show the impact of your organization, donors/funders, and stakeholders.
User Experience
EASY OF USE • CLEAR USER JOURNEY • ACCESSIBILITY • TESTING
Through user experience design, we create intuitive, accessible journeys across digital and/or physical touchpoints, clearly guiding your audience from first interaction to meaningful action. We also prioritize inclusive design to ensure the user journey is accessible and welcoming for everyone, including the 27%* of people living with disabilities.
*In Canada, 2022. Source: Statistics Canada
Beacon's creative progress
Since 2013, we've seen a lot, done a lot, and grown a lot. And that won't change. Here's a snapshot of our design story…
2000
Dani Vachon graduates from design school.
2000–2001
Dani works in a traditional agency


2001–2003
Dani produces and promotes live music


2004-2008
Dani co-founds and operates


2005
Dani executive produces the album


2009–2012
Dani co-founds and operates


2010-2012
Dani supports the launch


2013
Dani founds The Beacon Design Collective


2015
City of Vancouver Zero Waste campaign


2016
Beacon hires its first employee


2018
Communication Workers of America union


2020
Beacon incorporates


2021
Beacon incorporates


2022
Beacon becomes a creative partner


2023
Beacon’s team and service


2024
Carlie Russelle joins Beacon


2025
We celebrate a significant revenue


“Beacon helped us to tell our story, address the complexity of communicating our mission and programs, and introduce ourselves to new funders, all in a clean and compelling way. We’ve been able to double our budget, and grow our staff and our impact, so I could not be more thrilled with the results.”


“The greatest asset we’ve had to hire people, acquire donors, partner with agencies, and other relationships has been our website! We weren’t sure how you were going to appeal to all the different audiences that we needed to appeal to, but you did that. You did it in a respectful way. The tribal members felt really cared for and invited into our space. Other agencies respect us because of our website. One foundation saw our website and donated $250,000 and another $100,000. We raised $2.5 million in two months!”

“They are the best team and most talented designers I have ever worked with. They take the time to understand the work and your audiences, and use their own expertise to make the final product better in every way. They always deliver on-time and find really creative ways to design materials while still respecting brand guidelines. They are patient and always go out of their way to help. I would recommend them to anybody looking for design support.”


“Beacon is a top-notch design firm that is remarkably responsive and super easy to work with. Their team is really talented, and really ‘got’ what we were looking for—practising (not preaching) human-centred design. … They were able to create an attractive, effective and fresh visual language for our organization in only a few short weeks. Their project manager offers lightning fast email replies so I never have to wonder what’s going on. I wholeheartedly recommend The Beacon Design Collective Inc.”


"Beacon consistently delivers great quality work with excellent project management. They are an agency that takes the time to understand where you are coming from and what your objectives are. Their team is made of consummate professionals who can be relied upon, whether it is for graphic design, video work, and even public outreach teams as part of broader communication strategies."


“Dani and the Beacon Design Collective are a tremendous design team who elevate every piece of work they touch. They manage projects effectively, understand our work and context, and produce design solutions that dazzle every single time. Plus they’re great fun to work with and can solve any tricky issue. I wouldn’t hesitate to hire them again!”

“The Beacon Collective are absolutely wonderful to work with. Dani has an impeccable eye for creative design, is incredibly responsive and communicative, and has never missed a deadline. She makes my job easier. I recommend Dani and the Beacon team.”


“I’ve been working with The Beacon Design Collective Inc. since 2018. My first experience with Beacon was with Communication Workers of America. I hired Beacon to help me create a curriculum. … I and the National Labor Union were blown away by the work. It was via Beacon’s masterful content strategy, design, and project management skills that the leaders of the union across the state saw a massive enhancement in their work life, coherence, and process. I still use the strategies employed during that first process when developing my curricula today.”


“I've worked with the team for over 4 years now and what really wows me to keep working with them is their depth of flexibility. The team works very hard to accommodate the needs of their clients … and their process is clean and thorough. Every single finished product we've received from them transcends expectations because they transcend design, editing and project management work. Lastly, their commitment to social justice shines through their work … We've been incredibly lucky to have worked with this great team for so long!”


“As a consulting firm that is often pulled to deliver high quality work, working with Beacon Design Collective was a great choice. The team is responsive, possesses a keen eye for design, meets the respective deadline and satisfies our budget requirements. We will continue to return to Beacon for future work and potential partnership opportunities.”




















