Stories That Move,
Communication
That Connects.

A rectangle of torn white paper with rough edges on a transparent background.Light gray cloud shape with irregular edges on a transparent background.Light gray cloud shape with irregular edges on a transparent background.
We translate knowledge into human stories that inspire donors, partners, and communities to care, engage, and act.

Empathy Stimulation™

Empathy Stimulation is Beacon’s approach to creating an emotional connection that inspires engagement, trust, and action. By combining compelling visual language, human-centred storytelling, and  intuitive user experiences, we help nonprofits, NGOs, and government agencies transform passive viewers into committed supporters, and guide audiences seamlessly from first impression to action.

Visual Language

ATTRACTION • DESIRE • ALIGNMENT

Through visual language we not only attract but also emotionally connect with your target audiences. By tailoring all elements of designto the values and interests of your audience, we create an immediate, instinctive response that says, “This is something I want to understand, act on, and support.”

Content

STORYTELLING • RESULTS • EVIDENCE • TRANSPARENCY

Storytelling is central to content creation, because people relate to stories more than facts alone. We develop and convey stories of the individuals and communities that benefit from your work; incorporate evidence to highlight positive action and outcomes; and use real-life, relatable examples to show the impact of your organization, donors/funders, and stakeholders.

User Experience

EASY OF USE • CLEAR USER JOURNEY  • ACCESSIBILITY  • TESTING

Through user experience design, we create intuitive, accessible journeys across digital and/or physical touchpoints, clearly guiding your audience from first interaction to meaningful action. We also prioritize inclusive design to ensure the user journey is accessible and welcoming for everyone, including the 27%* of people living with disabilities.

*In Canada, 2022. Source: Statistics Canada

Beacon's creative progress

Since 2013, we've seen a lot, done a lot, and grown a lot. And that won't change. Here's a snapshot of our design story…

2000

Dani Vachon graduates from design school.

2000–2001

Dani works in a traditional agency

2001–2003

Dani produces and promotes live music

2004-2008

Dani co-founds and operates

2005

Dani executive produces the album

2009–2012

Dani co-founds and operates

2010-2012

Dani supports the launch

2013

Dani founds The Beacon Design Collective

2015

City of Vancouver Zero Waste campaign

2016

Beacon hires its first employee

2018

Communication Workers of America union

2020

Beacon incorporates

2021

Beacon incorporates

2022

Beacon becomes a creative partner

2023

Beacon’s team and service

2024

Carlie Russelle joins Beacon

2025

We celebrate a significant revenue

Creating Lasting Change
Creating Lasting Change
Creating Lasting Change

Ready to turn 
empathy into action?